This article agrees with the primary assumption of 'Sustainability Mantra'; that Solar's time has arrived and it will be the energy source that replaces hydrocarbon fuels.
China made this statement some time ago in calling Solar the next great industry, comparable to the automobile industry.
Sungevity founder: ‘Forget what politicians say about renewable energy;
time for solar is now’
Once this pesky presidential election gets behind us, politicians will again talk about renewable energy and climate change, predicts the founder and president of Oakland-based Sungevity, Danny Kennedy.
“The consumer market will force them to,” he predicts, because for the past two years, consumers have been turning to solar power in droves, with rooftop installations up 426 percent industry wide since 2010.
Moreover, Hurricane Sandy has made clear that the harm to the planet from burning fossil fuels will soon be an intolerable trade off.
“Sandy cast her vote early and in doing so ended the long silence of mass media and our politicians around climate change,” he said in a recent email.
In demolishing houses, taking lives and leaving thousands of people stranded on the Atlantic seaboard, “Sandy has provided us with a stark reminder that we need to upgrade our energy supply to sources that are clean and that do not harm what has become a fragile environment.”
Kennedy was in a conversation about his new book:
“Rooftop Revolution: How Solar Power Can Save Our Economy – and Our Planet – from Dirty Energy,” released this fall.
The book is a solar power manifesto. It argues that solar power is poised to be a change agent in how we live and work, similar in impact to the railroad or search engines.
With rooftop installations of solar photovoltaic systems growing exponentially – propelled by a steep drop in hardware costs and a change in how systems are sold so that homeowners lease solar panels instead of buy them – solar is finally accepted in mainstream America as a good choice for electricity.
He said the time is ripe for entrepreneurs to see and act on opportunities with this widely available, free energy source to put solar power into other applications.
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Sungevity founder: ‘Forget what politicians say about renewable energy; time for solar is now’ | Local: In Oakland | an SFGate.com blog